Author: Horace Tisdale
Article Source: MiNeeds.com, where consumers get competitive bids from Advertisers/Marketers. Read reviews, compare offers & save. Itâs free!
Tags: email marketing , direct mail , google adwords , business improvement , starting new business , marketing a business , getting new customers , jump starting a business
Yes, I know youâve heard it plenty of times, the economy is down, no one is spending money, and businesses are struggling to keep their doors open. Truth is there are still a good percentage of potential customers out there still willing to spend money on your product or services, you just have to connect with them. Jump-starting your business today couldnât be tougher for business owners but with the right tools and little guiduince it is possible. Iâm going to give you three keys ways to get your business back on track and have customers coming in your door quickly.
1.Direct Mail â when I say direct mail I mean postcard advertising. Direct mail is a great way to reach out to current and potential customers. With a average cost of $0.25 to $0.35 per postcard (postage included) direct mail gives you an opportunity to tell customers about your new products, introduce yourself to them, or keep them in the know about your business so they wonât forget who you are. All direct mail campaigns should be sent to targeted demographic customers that fit the products or services you are trying to sell. If your company specializes in beauty products you wouldnât want to send your mail to all men, that would be a waste of money. Therefore, with the help of a marketing company you can target your campaign to a specific group of people that would more likely be interested in your products or services. Understanding who your customers are and reaching out to them with a well designed postcard is the only way a direct mail marketing campaign can be a success. A direct mail campaign is very strategic in its approach, and should be done by designers and marketers who have your long term interests in mind. A strategic and well directed direct mail marketing campaign can build your customer base quickly and give your business a much improved ROI versus other basic advertising methods.
2. Google Adwords â one of the most cost effective ways to advertise period. Adwords is a great way for your company to advertise to people searching on the internet for your products or services. Unlike other conventional advertising methods such as; magazines, billboards, or newspapers, Adwords allows you to control your own monthly advertising budget and you only pay when a customer actually clicks on your ad. Whether you have $1000/mo. or $10/mo., your advertising marketing dollars can be easily budgeted through Google Adwords, so itâs literally affordable to every business owner. With a carefully crafted Adwords advertising campaign you can easily target your products or services to customers in a specific local geographic area or take your campaign worldwide it is completely up to you, now thatâs what I call âspending your money wiselyâ.
3. Email Marketing â starting as low as $15/mo., email marketing is another cost effective approach to reach out to potential or existing customers to let them know you exist. According to the Direct Marketing Association email delivers an average return of $57.25 for every dollar spent on email marketing. Email marketing gives you the opportunity to become the expert in your field by sending your customers news, surveys, tips or promotions from your business. As you know with any business, out of sight is out of mind, and email marketing allows you to keep in contact with hundreds to thousands of customers at any given time. You never have to worry about customers forgetting who you are and when it comes time to use your service or product theyâll know just who to call.
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