Starting and running a business is no easy task. Many businesses are known to collapse in the first years of inception. This is mainly caused by business owners not conducting good research and planning before implementing their business ideas. In order to succeed in either offline or online business, one needs to perform market surveys. This will aid a business man to identify his target audience’s needs and cater for these needs while communicating effectively.With good planning an entrepreneur will be able to strategize on when and how much to invest as he commences his business. For a business to thrive, one is required to find an ideal location whereby he’ll be able to reach his customers with ease. If possible make it affordable in terms of transport for the customers to be able access your products or services. The business location should not be far from the factors of production as this will contribute to high transport costs which will result to high pricing. An ideal location will also help keep close contact with the customers.A business owner must be ready to risk anything in order to succeed in business. There are many challenges that come with starting a business hence someone should develop business muscles to ensure they stay afloat. Getting insurance policies against natural calamities, theft and fires are highly advisable.Success and failure walk hand in hand, so whenever you fail don’t give up but instead pick yourself up again and keep trying. Failure helps you acquire experience to be a better business person in future.